Ad of the Day | Renault: Push it to the Limit

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

More than 10 years ago, Renault shattered the codes of the B segment by infusing Captur with the DNA of a "car for living". Building on its success, with over 2 million vehicles sold, Captur continues to stand out from the crowd. It's even more in tune with the times, with a new, more assertive design, a full hybrid E-Tech engine, and OpenR Link with integrated Google. This is an opportunity for the brand and its agency, Publicis Conseil, to write a new chapter in the saga.

Credits

Advertising Agency:

Publicis Conseil

President:

Agathe Bousquet

CEO/CCO:

Marco Venturelli

ECD:

Marcelo Vergara

Artistic Director:

Clément Palouzier

Designer Editor:

Antoine Querolle

Head of Agency Producer:

Caroline Petruccelli

Producer Agency:

Nelly Cohen

Global Strategy Director:

Philippe Martin-Davies

Media Planning:

Nicolas Izel

Traffic Creation Manager:

Solene Chalmey-Meysselle

Sales Managers:

Hugues Reboul, Gregoire Verdet, Emmanuelle Henry, Laura Perron, Marine Ollivier

Process Manager:

Stephanie Naudin

Production Company:

Soldats

Director:

Rodrigo Saavedra

Executive Producers:

Perrine Schwartz, Pierre Cazenave-Kaufman

DOP:

Benjamin Todd

Production Designer:

Jose Tirado Muñoz

Costume Designer / Wardrobe Stylist:

Nuria Dura Soler

Line Producer:

Julien Berlan

Production Coordinator:

Carole Guy

1st Assistant Director:

Didier Mallet

Service Production Company:

Bas Production

Executive Producer:

Andrej Caruso

Line Producer:

Sasa Bijelic

Post Production House:

1to1

Editor:

Manuel Coutant

Colorist:

Julien Alary

Post-Producers:

Ulyssia Marchais, Gregoire Giral

3D & VFX:

Digital District

VFX Supervisor:

Stephane Amram

Additional 3D shot:

Globetrotter

Sound Agency:

Start-Rec

Renault Responsables Advertiser:

Arnaud Belloni, Laurent Aliphat, Hortense Isnard, Xavier Hourdeau, Idriss Ben-Abdallah

Date:

April, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth