Ad of the Day | Sidaction: Never this Close

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Public Interest, NGO

Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have given great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus. In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing.

Credits

Advertising Agency:

The Good Company

Agency managers:

Luc Wise, Julien Quidor dit Pasquet

Designers:

Fabien Gailleul, Philippe Lesesvre, Hadi Hassan-Helou

Artistic Director:

Eva Huguet

Editorial Designer:

Joelle Elhajj

Project Management:

Lisa Buisson, Garance Askevis

Strategic Planning:

Lisa Gache

TV Producer:

Barbara Vaira

PR Managers:

Pauline Germain, Léa Dénommé

Production Company:

Hamlet

Director:

Ludovic Gontrand

Photographer:

Denis Boulze

Producer:

Clément Martorell

Production Manager:

Timothée Salze-Lozac'h

Production Coordinator:

Ella Guionneau

Director of Photography:

Antoine Cormier

Set Designer:

Lucie Libotte

Post Production:

Everest

Post-Producer:

Ronan Rigoussen

Chief Editor:

Gao Chen

Calibration:

Julien Alary

Sound Studio:

AudioScore

Composer:

Arthur Dutil

Sound Design:

Arthur Dutil, Clement Woodini, Antoine Cerbere

Advertiser Managers:

Alexandre Jalbert, Bérénice Pierson

Public Relations Manager:

Morgane Raterron

Date:

March, 2023

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