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Ad of the Day | Skoda: Mission To Mars
Media Type:
Film
Brand
Agency
Country:
Industry:
By choosing to play off the trending news, ŠKODA France, thanks to the help of its agency Rosapark, wanted to demonstrate its ability to be ultra reactive and its proficiency in sparking conversations. A purposefully exaggerated, humorous approach in line with the brand’s strategy of showing their ability to surprise and be a game changer on the French market. A vision reflected in their latest models, sleek new designs with the latest technology, like ŠKODA SUPERB SPORTLINE (in the film), ŠKODA KODIAQ and ŠKODA KAROQ.
Credits
Advertising Agency:
Rosapark, Paris, FranceManaging Director:
Sacha LacroixConsulting Director:
Julien Quidor dit PasquetAccount Managers:
Adélaïde Destaillats, Charlotte PermasseSocial Media Manager:
Thomas VincentiCopywriters:
Pierre-Antoine Dupin, Antoine RouleaudArt Directors:
Frédéric Leclerc, Alexandre DelvertStrategy Planner:
Alexandre RibischesuTV Producer:
Elodie JonquilleInternational PR:
Theda BraddockFrench PR:
Mélanie ColleouImage Production:
BirthSound Production:
GrabugeDate:
February, 2018
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