Ad of the Day | Switzerland Tourism: No Drama

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Switzerland

Industry:

Transport, Tourism

Switzerland Tourism's new ambassador Roger Federer features in the organisation's latest film. He's joined by legendary actor and Oscar winner Robert De Niro. In the short film, De Niro turns down an invitation by Federer to be part of a movie about Switzerland. He thinks, the destination is pure, impressive and utterly beautiful - but there is no drama in Switzerland, something De Niro focuses his acting upon.

Credits

Advertising Agency:

Wirz BBDO, Zurich, Switzerland

Date:

May, 2021

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are