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Ad of the Day | The Hunger Project: Hungry for Hunger

9.8

Media Type:

Film

Brand

Agency

Country:

Sweden

Industry:

Public Interest, NGO

The idea for the campaign Hungry for Hunger: "Hungry" [huhng-gree] 1. feeling an uneasy or painful sensation from lack of food 2. strongly motivated (as by ambition) When searching for new employees, many employers use the word 'hungry' in the job description because they want to attract driven, ambitious people. The Hunger Project is a non-profit organization that wants to end hunger by 2030 by empowering people who are hungry – for change. That's why The Hunger Project decided to target companies looking to expand their business by hiring 'hungry' people. For every new job ad featuring the word 'hungry', an automated email is sent to the employer. Number of job ads with the word 'hungry’: 15 new per day Number of new contacts and possible business partners for The Hunger Project Sweden: 15 per day