Ad of the Day | Toyota: Escape Vehicle

9.6

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Greece

Industry:

Automotive

A new campaign for Toyota Hellas looks, at first glance, like a Ford ad — because for Toyota, it doesn’t matter what car a woman drives, as long as she drives away from an abusive relationship. In Greece, gender-based violence remains a critical issue: 37% of women have experienced physical and/or sexual violence, according to the European Institute for Gender Equality. The country ranks 26th out of 28 European nations on the Gender Equality Index.

Credits

Advertising Agency:

Ogilvy Greece

Chief Creative Officer:

Panos Sambrakos

Creative Director:

Gianna Katopodi

Senior Art Director:

Aleka Kaberi

Client Service Director:

Christina Alifakioti

Business Unit Director:

George Xintaras

Executive Creative Director:

Angeliki Kornelatou

Associate Creative Director:

Vicky Kalafati

Account Director:

Artemis Katsari

Senior Account Manager:

Erato Proimou

Social Media Executive:

Angie Kyrikou

Production Company:

Foss Productions

Executive Producer:

Michael Alexakis

Producer:

Olympia Kappou

Film Director:

Argyris Papadimitropoulos

Director of Photography:

Christos Karamanis

Art Director:

Ioanna Papadogianni, Mairy Marmarinou,

Date:

November, 2025

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