Ad of the Day | Visit Morocco: Kingdom Of Light
Media Type:
Film
Brand
Agency
Country:
Industry:
After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country.
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila GuerbaaCreative Director:
Guillaume RebbotArt Director:
Damien BellonArt Director Assistants:
Marie Caron, Julie AgahouniMusic Creative Director:
Seril FarranStrategy Planners:
Adrien Fortabat, Timothee Belanger, Martin LagacheTraffic Manager:
Anne GuillaumeArt Buyers:
Isabelle Mocq, Laura RamalhoTV Producer:
David GreenProduction Company:
SolabDirector:
Georgia HudsonSound Company:
PloufDate:
April, 2022More from Visit Morocco
Visit Morocco։ Forever Marrakech
8.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group