Ad of the Day | YOKI: Devour it Before it Devours you

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Confectionery, Snacks

Yoki, a Brazilian brand owned by General Mills, has launched a new limited-edition popcorn inspired by the final season of Stranger Things. Available only in Brazil, the product introduces a bold “Upside-Down Coating,” a blue, mystery-flavored seasoning that transforms during preparation and delivers a chilling cooling effect.

Credits

Advertising Agency:

DAVID, Sao Paulo, Brazil

Partner, Global CCO:

Pancho Cassis

Global COO:

Sylvia Panico

CCO:

Marie Julie Gerbauld

ECD:

Rogério Chaves, Fabrício Pretto, João Gandara

Creative Director:

Renato Simon, João Mari Albuquerque

Creative Team:

Pedro Gattringer, Gabriel Braz, Rafael Miessi, Ryan Bussi

Art assistants:

Jessica Sanguino, Malu de Deus

Account:

Tom Gil, Caca Franklin, Juliana Chediac, Carolina Assunção, Bruna Pereira, Karen Sousa

Production:

Fernanda Peixoto, Mariana Marinho, Amanda Santos, Leticia Brito, Debora Lima

Editor:

Victor Folha

Planning:

Carolina Silva, Rafael Gonçales

Media:

Marcia Mendonça, Karina Takara, Raiane Saraiva, Simone Mendes, Claine Cardoso

Social:

Joel Antunes, Ully Correa, Bruno Portela, Maria Luiza Costa

Data Intelligence:

Fabio Ribeiro

Global PR & Communications Director:

Sandra Azedo

Client Approval:

Fabíola Menezes, Ana Kachel, Christian Cruz, Sthefany Saegi Gomes

Production Company:

Barry Company

Director:

Amanda Thome e Terranova

Executive Producer:

Krysse Mello/Renata Correa

Date:

November, 2025

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