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Ad of the Day | YOKI: Devour it Before it Devours you
Media Type:
TV
Brand
Agency
Country:
Industry:
Yoki, a Brazilian brand owned by General Mills, has launched a new limited-edition popcorn inspired by the final season of Stranger Things. Available only in Brazil, the product introduces a bold “Upside-Down Coating,” a blue, mystery-flavored seasoning that transforms during preparation and delivers a chilling cooling effect.
Credits
Advertising Agency:
DAVID, Sao Paulo, BrazilPartner, Global CCO:
Pancho CassisGlobal COO:
Sylvia PanicoCCO:
Marie Julie GerbauldCreative Director:
Renato Simon, João Mari AlbuquerqueCreative Team:
Pedro Gattringer, Gabriel Braz, Rafael Miessi, Ryan BussiArt assistants:
Jessica Sanguino, Malu de DeusAccount:
Tom Gil, Caca Franklin, Juliana Chediac, Carolina Assunção, Bruna Pereira, Karen SousaProduction:
Fernanda Peixoto, Mariana Marinho, Amanda Santos, Leticia Brito, Debora LimaEditor:
Victor FolhaPlanning:
Carolina Silva, Rafael GonçalesMedia:
Marcia Mendonça, Karina Takara, Raiane Saraiva, Simone Mendes, Claine CardosoSocial:
Joel Antunes, Ully Correa, Bruno Portela, Maria Luiza CostaData Intelligence:
Fabio RibeiroGlobal PR & Communications Director:
Sandra AzedoClient Approval:
Fabíola Menezes, Ana Kachel, Christian Cruz, Sthefany Saegi GomesProduction Company:
Barry CompanyDirector:
Amanda Thome e TerranovaExecutive Producer:
Krysse Mello/Renata CorreaDate:
November, 2025More from General Mills
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