Adidas: #FanTheFire
Media Type:
Digital
adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity.
Credits
Advertising Agency:
Cheil Worldwide SW AsiaCreative Team:
Sagar Mahabaleshwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith SidanaDigital Team:
Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan LuganiProduction:
Gobsmack EntertainmentDirector:
Shivaji SenProducers:
Mohit Rastogi, Shyam MadirajuDate:
June, 2017More from Adidas
Adidas: Impossible is Nothing, Lionel Messi
10.0
Adidas: Impossible is Nothing, Cristiano Ronaldo
10.0
Adidas: Impossible is Nothing, Jude Bellingham
9.5
Ad of the Day | Adidas: Liquid Billboard
9.8
Adidas: Seeing Possibilities
9.0
Ad of the Day | Adidas Football: 644 feat Leo Messi
10.0
adidas Running: Faster Than I Ever Imagined (Ellie Lacey)
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are