Previous Case Aditya Birla Group: #FilterTheFuture, 3 Next Case Aditya Birla Group: #FilterTheFuture, 1

Aditya Birla Group: #FilterTheFuture, 2

9.0

Media Type:

Design

Brand

Agency

Country:

India

Industry:

Industrial, Agriculture

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora and fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The underlying message is to urge people to fight air pollution by extracting the best out of the worst.