ALL: That's ALL.com

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

ALL is the booking platform and loyalty program of the Accor Group. Since its launch in 2019, Ogilvy Paris has been working with the brand on its branding and communication initiatives. The collaboration between ALL and the agency is reinforced today with the launch of a global campaign aimed at asserting ALL.com in the highly competitive booking platform sector. And to remind people that ALL.com is indeed THE booking platform for Accor Group hotels, offering the best brands at the best price, as well as exclusive and personalized advantages and services.

Credits

Advertising Agency:

Ogilvy Paris, France

Presidents:

Matthieu Elkaïm, Mathieu Plassard

Chief Creative Officer:

Matthieu Elkaïm

Global Client Lead:

Julia De Sainte-Marie

Project Manager:

Gabrielle Jovet

Experience Strategic Director:

Minerva Sosa Soria

Art Director:

Bertille Vermot

Copywriter:

Jean Estauver

Art Buyer and TV Prod:

Angélique Bosio

Production Company:

Big Productions

Producer:

Arthur Catton

Director of production:

Marc Fuentes

1st assistant director:

Marie Le Grevellec

Director / Photographer:

Charlotte Abramow

DOP:

Lucas Casanovas

Steadycam Operator:

Sacha Naceri

Chief Loyalty & Ecommerce OfficeSocial Media Directorr:

Mehdi Hemici

VP Branding, Communication & Omnichannel:

Diane Fanton

Communication Director:

Emmanuelle Kuzmiak

Communication Manager:

Axelle Bensoussan, Marine Le Coq

Social Media Director:

Lucie Metzger

Date:

April, 2023

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