Amazon: Txtless Master

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

​Amazon Canada has once again partnered with homegrown superstar creator Lilly Singh for a campaign that’s just as funny, off-the-cuff and authentically Canadian as she is. The campaign, which tapped Xpedition—the shop that’s part marketing agency, part award-winning entertainment studio—as the creative and strategic lead, highlights Amazon Prime Big Deal Days with a uniquely Canadian spin.

Credits

Advertising Agency:

Xpedition, LA, USA

CEO:

Hunter Johnson

VP, Accounts/Growth:

Jason Carnew

VP, Production:

Derek Helwig

VP, Creative Strategy:

Nandi Smythe

Project Lead:

Grace Olson

Creative/Art Director:

Mike Gethin

Creative/Copywriter:

Justin Schoenmaker

Creative:

Abby Thompson

Supervisor, Creative Services:

Mary Chaplin

Social Strategy:

Angeliz Kliebert

Editor:

Devone King

Head of Marketing & Prime Canada:

Michelle Emaelaf

Head of Amazon Affiliate Program:

Mike Cornwell

Influencer Marketing & Business Development Manager:

Belicia Chung

Senior Product Marketing Manager:

Jeff Giberti

Date:

October, 2025

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