Amstel: Hidden Fridges
Media Type:
Ambient
Brand
Agency
Country:
Industry:
Because of the sponsorship of the street carnival in São Paulo, revelers couldn't find Amstel within the parades. The solution was to do what they did: wear a costume. Wunderman Thompson created the Hidden Fridges. Customized coolers, hidden and filled with Amstel, strategically placed amidst the parades sponsored by the competition. Anyone who managed to find them got an ice-cold Amstel. People who were near these parades were impacted by geolocated posts, inviting them to look for 3 coolers dressed up in a costume: a vase, a public telephone and a park bench.
Credits
Advertising Agency:
Wunderman Thompson BrasilChief Executive Officer:
Pedro ReissChief Creative Officer:
Keka MorellePR:
Andrea Assef, Vivian Zeni, Hellen AraújoHead od Client Services:
Felipe GiaconHead of Planning:
Stella PiraniPlanning:
Gisele Bambace, Gabriel Guerra, Larissa BaldassariniContent:
Nabil Carone, Marilia Ramos, Gabriella VarellaHead of Media:
Giovanna VenturelliMedia:
Stella Lopes, Vanessa Pupato, Ana Battaglini, Nicole Negrigo, Thiago Barbosa, Thiago Souza, Ludymila Lopes, Ludmila CelaschHead of Production:
Maisa DelgadoDate:
March, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group