Amsterdam Airport Schiphol / KLM: Cover greetings
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The Cover Greetings campaign gave people the chance to leave a personal message on the headrest of the seat occupied by a friend or family member onboard a KLM flight. Schiphol and KLM together ensured that the personal message would be placed on the right seat on the aircraft. This made for an unexpected and touching moment for the passengers who boarded the plane as they saw a headrest cover made especially for them.
Cover Greetings enabled Schiphol and KLM to make the moment of departure extra special for both passengers and those staying at home.
Credits
Advertising Agency:
DDB & Tribal Amsterdam, NetherlandsDate:
November, 2014
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group