Anais Association: #IsolateViolence, 2

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Romania

Industry:

Public Interest, NGO

Don't let domestic violence increase during social distancing. Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo. The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.

Credits

Advertising Agency:

Cheil Centrade, Bucharest, Romania

Executive Creative Director:

Mihai Gongu

Group Creative Director:

Roxana Nita

Art Director:

Victor Trifan

3D Artist:

Marijus Pudar

Copywriters:

Robert Ghita, Alexandru Iliescu

Head of Production:

Monica Garbur

Client Service Director:

Carmen Miruta

Sr. Account Manager:

Ana Radulescu

Head of Development:

Andrei Popescu

Digital Project Manager:

Cosmin Slabescu

Production Agency:

Chainsaw Europe

Date:

March, 2020

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are