Ankerkraut: Taste Again, 1
Media Type:
Print
To date, more than 450 million people worldwide have been infected with Covid-19. One of the many side effects of the disease is the change and, in the worst case, the full loss of one's sense of taste and smell. In order to help those affected reactivate their taste buds, the Hamburg-based spice manufacturer ANKERKRAUT collaborated with the non-profit British cooking school Life Kitchen, which specializes in developing unique cooking recipes for covid and cancer patients suffering from the loss of taste. The result of this exciting collaboration is "Taste Again," a limited edition of ANKERKRAUT spices based on scientific findings from Life Kitchen and the University of London. These special three blends are intended to help sufferers retrain their sense of taste in the long term and thus regain the pleasure of eating. As an additional aid, a QR code on the packaging leads directly to specially designed recipes that can be easily recreated at home.
Credits
Advertising Agency:
Jung von Matt, GermanyCreative Managing Director:
David LeinweberExecutive Creative Director:
Thim WagnerCreative Director Art:
Mirjam WagnerCreative Director Copy:
Elizabeth HeroldCreative Director Art:
Jorg MeyerClient Service Director:
Simon SchroderProject Manager:
Lisa WilkowskiArt Directors:
Lina Borchmann, Marie RothemundCopywriter:
Nina HansenSocial Media Creative:
Janna SpechtHead of Production Design:
Matthias GrundlSenior Motion Design:
Tilmann FabelFounders Ankerkraut:
Anne Lemcke, Stefan LemckeArea Director Brand Management:
Peter Paul PlambeckBrand Manager:
Sandra WonsHead of Design:
Michaela Vargas CoronadoDate:
March, 2022
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