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Apeel: Spoiler Alert

10.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Food

Humanaut has launched a new video, paid social and display advertising campaign to promote Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste throughout the supply chain. Apeel is doing this through an edible, plant-based coating that extends the shelf-life of fresh fruits and vegetables by keeping moisture in and oxygen out—the two primary causes of spoilage. “Spoiler Alert!” features six videos—five 15-second spots and one 60-second spot—disguised as previews for tense action blockbusters starring various pieces of produce. The creative will run on YouTube, Hulu, TikTok, Instagram, and other CTV streaming publisher sites like Warner Media, Fubo, Vudu and SlingTV. Additionally, Humanaut created five social and display ads for Instagram, TikTok and YouTube. This is the agency’s first work for the client.