Apprentis d'Auteuil: No Child Should be Sentenced to Fail
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Online
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A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noe, 4 years old, is sentenced for crimes he will commit… in 14 years.
“No child should be sentenced to fail” concludes the voice-over.
Credits
Advertising Agency:
TBWA\ParisAgency Leads:
Jonathan Serog, Thaïs Martin-Fermaud, Antoine RussierExecutive Creative Director:
Faustin ClaverieStrategic Planners:
Nicolas Orsoni, Amélie PierreInfluence:
Audrey Gauthier, Kouresh SadakalyHead of Creative Producer & CEO of Else:
Maxime BoironCreative Producer:
Yaëlle CattanFilm Production:
SolabDirector:
Julien ColonnaDirector of Photography:
Antoine CormierPost-Production:
ElsePost-Producer:
Mélanie BernardSound Production House:
ElseHead of Music and Sound:
Olivier LefebvreSound Director:
Fabrice PouvreauPrint Production:
Delphine BliesPhotographer:
Aurélien ChauvaudAI Production:
Julien Averty, François ClauxDate:
March, 2026
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The storyline then brings us back to the foundational childhood moments that define who we are