Archer Roose: Elizabeth Banks Rolls Out New, Reptile Free Rewards Program

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Archer Roose and actress Elizabeth Banks have launched an unexpected initiative — a wild, new take on the Corporate Rewards program. One where consumers are mailed a real, live snake after purchasing 100,000 cases of Archer Roose wine.

Credits

Advertising Agency:

Colossus, USA

Date:

February, 2022

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door