Arkia: The Price of Marriage 1 year

5.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Israel

Industry:

Transport, Tourism

Valentine's Day. A huge celebration for the young lovers. But what about those who've already lost their romance? On 2017's Valentine's Day, the Israeli airline company Arkia made a special offer for married couples only: book a romantic flight to Zanzibar on Valentine's Day and get a discount according to the years you are married.

Credits

Advertising Agency:

Leo Burnett Israel

Chief Executive Officer:

Adam Polachek

Executive Creative Director:

Ami Alush

Copywriter:

Chen Federing

Art Director:

Roei Hazout

Producer:

Simi Ben-Zikri

Account Director:

Limor Michaeli

Account Manager:

Ilana Peisakhin

Account Executive:

Inna Tubin

Date:

February, 2017

Latest News

Aug. 14, 2026

Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly

The agency's first work as creative and media AOR launches across five origin markets

Aug. 14, 2026

Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits

Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life