Asahi Beverages: Seek What Is Unique

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Japan

Industry:

Alcoholic Drinks

Created by Havas London in collaboration with Havas Creative Network agencies in Asia, Australia, and North America, the campaign introduces a new global brand platform and tag line, "Seek What Is Unique". The new platform reflects the beer’s distinctive brewing process and unique crisp and refreshing taste profile - otherwise referred to as its signature ‘Karakuchi’ taste - along with the brand’s Experience Seeker audience, who crave something a little more interesting.

Credits

Advertising Agency:

Havas London

Chairman & UK Group Chief Creative Officer:

Mark Whelan

Creative Director:

Sam Daly and Rob Greaves

Creative Director:

Amy Fasey

Chief Client Officer, Global Brands:

Tamara Greene

Managing Partner:

Nick Gold

Senior Account Director:

Sophia Jenkins

Account Director:

Sara Haddock, Katie Shrubb

Account Manager:

Ben Graber

Head of Production:

Louise Bonnar

Production Lead:

Katie Wood

Assistant Agency Producer:

Ella Myerscough-McClymont

Operations Director:

John Thompson

Creative Producer:

Lily Rocker

Global Chief Strategy, Data and Innovation Officer:

Mark Sinnock

Strategy Partner:

Clare Phayer

Senior Strategist:

Francesca Johnston

Social Director:

Rebecca Marchant

Shopper Business Director:

Jonathan Hatton

Shopper ECD:

Jonathan Moore

Chief Design Officer:

Lorenzo Fruzza

Exec Design Director:

Josh Toogood

Design Director:

Nicholas Adamovich , Yassa Kahn

Senior Designer:

Sarni Strachan

Senior Brandex Designer:

Sarah Butler

Brandex Designer:

Rahul Sonegra , Walter Gregory, Sam Adams

Junior Creatives:

Oscar Frost, Muskaan Rasdan

Head of Business Affairs:

Simon Sole

Packaging Design consultancy:

Purple Design

3D Artist:

Matisse Toni

Agency Production:

Prose on Pixels

Media agency:

Wavemaker

Director:

Alaska

Production Company:

Iconoclast

Executive Producer:

Kaiya Taffel

MD:

Jean Mougln , Guy Rolfe

Producer:

Ellie Fry

DoP:

Mauro Chiarello

Production Designer:

Taylo

Stylist:

Takumi Iwata

Production Manager:

Ria hanish-oakes

1st AD:

Chris kelly

Local Service Company:

Nakama

EP:

Kenji Sato

Producer:

Chiahao Cho

Edit House:

TenThree

Editor:

Dan Sherwin

Post-production:

Electric Theatre Collective

Post-production Executive Producer:

Oscar Wendt

Post-production Producer:

Rosie Corbett

VFX Supervisor:

Stirling Archibald

Soundtrack composer:

The Hogan

Audio post-production:

750mph

Audio Engineer:

Sam Ashwell, Jake Ashwell

Date:

October, 2025

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