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Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign

Jun. 25, 2026

Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign

"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America

Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds

Jun. 25, 2026

Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds

Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest