Bakers: Better Bakers

7.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

The new “Better Bakers” campaign announces its dry dog food now contains no added artificial flavours, colourings or preservatives, and will appear across TV, online and in key retail channels. A new 30 second TV spot has been created by AFG Europe, Purina’s UK and EMENA communications agency, and features the ever-popular gang of Bakers dogs, who in this film are shown driving Tuk-Tuks to deliver the new Bakers.

Credits

Advertising Agency:

AFG Europe, London, UK

Purina UK Senior Brand Manager:

Joanna Newberry

Purina UK Brand Manager:

Claire Niccol

AFG Executive Creative Director:

Kent Shively

Director:

Alan Friel/ 76 Ltd

AFG Senior Account Director:

Joe Doyle

Executive Producer:

Alex Katz/ 76 Ltd

Executive Producer:

Clare Sullivan, Craft

Date:

February, 2017

Latest News

Nov. 03, 2026

Cut+Run Welcomes Christjan Jordan as Editor Partner

Christjan joins the Cut+Run leadership team that includes Managing Partners Amburr Farls and Lauren Hertzberg

Nov. 03, 2026

TUX Creative House Adds 19 to its Roster Across Montreal and Los Angeles

New talent across creative, client partnership, strategy, finance and HR deepens the independent agency’s bench