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Banana Boat: Get Outside Stat

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Media Type:

Brand

Agency

Country:

USA

Industry:

Health, Beauty

Nearly 60% of frisbees won’t get thrown for furry friends this summer. It’s a small but telling sign of a bigger shift. At a time when outdoor play is more essential than ever, a new reality is setting in: Americans are increasingly disconnected from the simple pleasure of getting outside and from the moments that make summer feel like summer. As a new season approaches, Banana Boat—the #1 summer sunscreen brand in the U.S.—is on a mission to help people spend more time together outdoors.