Bankia: Flying Houses, 1

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Spain

Industry:

Financial Services

With this campaign we wanted to pay tribute to the houses that have endured us at parties, which have seen how their walls were painted with crayons by the little ones, house to which we have broken glass, houses to which our dog bit the sofa ... And these houses deserve better, and for a house, it is best to have a good mortgage. That's how easy the visual conceptualization of our new mortgage campaign is. Houses looking for a better place, and that better place is in Bankia.

Credits

Advertising Agency:

CLV, Madrid, Spain

Executive Creative Directors:

Fran López, Alfonso Velasco

Art Directors:

Fran López, Alfonso Velasco, Ángela Navarrete, Nuria Martín, Paula Palomares, Laura Rodríguez

Copywriter:

Pedro Barrero

Marketing Team:

Mariano Casares, Virgina Sánchez, Berta García, Elena Ruíz

Account Team:

María Navarrete, Sara Armero

Client Service Director:

Inés Díaz Casariego

CGI Artist:

Wild Pony

Date:

March, 2020

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group