Previous Ad
Tony Stacey Centre: Light the Way
Next Ad
Vipp: Some Values Belong in the Bin. Others don't
Beaver Beverage Company: Beaver
Media Type:
Film
Brand
Agency
Country:
Industry:
When it takes a company 12 years to get the bottling rights to the best-tasting water in the country, their sense of humor probably got lost along about year five. But not this company, oh no.
Beaver Beverage Company (BBC) is out with a campaign for the launch of Beaver Water that celebrates in all its funny forms a somewhat vulgar term for female genitalia. As a counterweight, it is donating 10% of its point-of-purchase profits to empowering women and 100% of the profits from custom merch sales on its site to various nonprofits that empower and improve the lives of women. They are starting with a line of clothing that supports the Young Survival Coalition, which is dedicated to young breast cancer survivors.
Credits
Advertising Agency:
Little Big Engine, USADate:
December, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group