Betclic: The Wave

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Gambling

This is the vision of sports betting that the online gambling and sports betting brand Betclic wanted to express in its latest film "The Wave" with the help of the agency Marcel. The story of a wave, like the swell of the sea, that travels through the countryside and cities until it returns to its starting point: the impact of a ball hitting the ground during a football match. Along its path, the wave lifts bettors, symbolizing the positive vibration generated by the action of sport.

Credits

Advertising Agency:

Marcel, Paris , France

Date:

September, 2023

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are