Beyond Meat: All Taste
Media Type:
TV
Plant-based meat brand, Beyond Meat, has launched a new pan-European campaign, focusing on animal welfare and taste. Created by independent creative agency isobel, the "All taste. No worries" campaign centres around someone about to tuck in to some tasty meaty food whilst a cute baby calf looks on at them, nervously. A bespoke music track featuring the lyrics "How could you do this to me?"
Credits
Advertising Agency:
Isobel, London, UKExecutive Creative Directors:
Ben Stump, Simon FindlaterHead of Onscreen Production:
Amy HansenSenior Account Director:
Emily PowersSenior Account Manager:
Ellie DickinsonManaging Partner:
Jamie WilliamsProduction Company:
FramestoreVFX Post Prod:
FramestoreGrade:
Company 3Director:
Paul O'BrienEP:
Anna KennedyProducer:
Cressida RanfieldAssoc Producer:
Noah EnhusDOP:
Richard Bell1st AD:
James AmosPost Producer:
Sara BeckmanEditor:
Isabelle SlocombeColourist:
Steffan PerryVFX Artists:
Paul O'Brien, Maxwell LaneMusic:
Lost Boy CollectiveDate:
April, 2025
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