Bimbo: Bigger Slices
Media Type:
TV
When life gives you hungry families and chaotic mornings, you make the slice bigger. That’s exactly what Bimbo just did. As part of its 80th anniversary celebration, the iconic bakery brand joined forces with Ogilvy in Madrid to launch a new, literally bigger loaf of sliced bread — with a full-scale campaign packed with humor, nostalgia, and one massive toaster right in the heart of the city.
Credits
Advertising Agency:
Ogilvy Spain, MadridDate:
July, 2025More from Bimbo Group
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