Bimbo: Bigger Slices
Media Type:
TV
When life gives you hungry families and chaotic mornings, you make the slice bigger. That’s exactly what Bimbo just did. As part of its 80th anniversary celebration, the iconic bakery brand joined forces with Ogilvy in Madrid to launch a new, literally bigger loaf of sliced bread — with a full-scale campaign packed with humor, nostalgia, and one massive toaster right in the heart of the city.
Credits
Advertising Agency:
Ogilvy Spain, MadridDate:
July, 2025More from Bimbo Group
Bimbo: Conductor
9.0
Bimbo, Pinguinos: Empowerment
9.0
Bimbo, Pinguinos: Pride
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are