Birds Eye: Recipe for a Life Well Fed

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Birds Eye, the UK’s leading frozen food brand, has today launched a new Masterbrand campaign, marking a significant step in its brand evolution. Created by Havas London, the multi-channel, through-the-line initiative is part of a broader pan-European strategy from Birds Eye’s parent company, Nomad Foods, Europe’s leading frozen food business. The campaign will launch in the UK first before being introduced across Europe.

Credits

Advertising Agency:

Havas London, UK

UK Group Chief Creative Officer & Chairman:

Mark Whelan

Chief Creative Officer:

Vicki Maguire

Executive Creative Director:

Dan Cole

Creative Director:

Nick Rowland, Jamie Starbuck

Chief Client Officer, Global Brands:

Tamara Greene

Managing Partner:

Nick Gold

Senior Account Director:

Claire Macalister Hall

Account Director:

Loren O’Flaherty

Account Director:

Katie Shrubb

Production Lead:

Sarah Cowen

Date:

August, 2025

More from Birds Eye

Birds Eye: #SolidariTea 8.0

Latest News

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth