BNP Paribas: 50 Years of Loyalty
Media Type:
TV
Brand
Agency
Country:
Industry:
The story began in 1973, with a desire to support the ambitions of the FFT (French Federation of Tennis) to modernize the Roland-Garros Stadium where the French Open is held, ushering in a new era for the tournament. 50 years later BNP Paribas is celebrating a half century of loyalty and commitment to tennis, with the conviction that the sport has the ability to mobilize people beyond the courts and have a positive impact, particularly for new generations.
Credits
Advertising Agency:
Sid Lee, Paris, FranceDate:
June, 2023
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