Bobo's: The Bar Your Mom Would Make

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having to be there.”

Credits

Advertising Agency:

Humanaut, Chattanooga, USA

Chief Creative Director:

David Littlejohn

VP Creative:

Dan Jacobs

Associate Creative Director:

Emily DeMario

Strategist:

Randall Bourquin

Copywriter:

Emily DeMario

Designer:

Travis Hitchcock

Senior Brand Producer:

Caty Hicks

Junior Brand Producer:

Brooke Frazzetto

Senior Project Producer:

Jes Shipley

Project Producer:

Zach Plating

Agency Producer:

Dani Harrison

Creative Coordinator:

Tarrisha Hicks

Production Company:

Humanaut

Executive Producer:

Tommy Wilson

Production Manager:

Anna Roncskevitz

Director:

Barlow Jacobs

Director of Photography:

David George

Assistant Director:

Samuel Ibach

Production Coordinator:

Luke Chandler

Art Director:

Paul Merchant

Post Production Supervisor:

Kyler Potter

Editor:

Jacob Dunn

Color:

Annie Huntington

Audio Mix:

Daniel Cooper

Date:

April, 2023

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