Boost Infinite: Wireless Utopia
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of the Apple iPhone on the Boost Network, Mayda's visionary duo, Ben Smith and Carl Addy, took the helm to co-direct a sequence of enchanting mixed media dreamscapes. The creative odyssey embarked upon was clear: to craft an atmospheric realm that resonates with the senses, distinguishing itself in the vast expanse of digital narratives. Within this immersive domain, the prowess of state-of-the-art technology is on full display, forging limitless expanses and transforming our heroes' outlooks with a touch of the fantastical. Leveraging the artful CGI capabilities of Covert, audiences are whisked away to an ethereal dimension, a place where magic meets reality. The journey culminates in an introspective and highly stylised utopia—a testament to the power of visual effects to conjure worlds beyond imagination..
Credits
Advertising Agency:
Grey New York, USADirector of Production:
Georgie CastleEP:
Zu Al-KadiriProducer:
Danika CasasDP:
Jon ChemaEdit:
Alex TrierweilerProduction Designer:
Ron BeachColorist:
Matt OsborneVFX:
CovertDate:
October, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group