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BPI Bank: It' s a Girl
Media Type:
Film
Brand
Agency
Country:
Industry:
Over the last decade, participation in women’s football in Portugal has grown by over 400% to 15,000 athletes. The goal is to reach 75,000 by 2030. Set to Tom Odell’s Another Love, "It's a Girl" is both a tribute to this team’s achievement and inspiration for girls everywhere. It has already gone viral, clocking up more than 5m views in 7 days.
Credits
Advertising Agency:
Dentsu Creative, PortugalCEO:
Tomas FroesCCO:
Lourenco ThomazExecutive Creative Director:
Ivo PurvisHead of Strategy:
Patrick StilwellArt Director:
Ricardo MarquesCopywriter:
Joao MouraHead of Production:
Martim LemosAccount Director:
Paula CardosoProduction Company:
Ministerio dos FilmesExecutive Producer:
Alberto RodriguesFilm Director:
Marco MartinsDOP:
Carlos LopesPost Production:
GlimpseSound Design:
Guel StudiosMusic:
Another Love by Tom OdellDate:
June, 2023
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