Previous Ad
Ad of the Day | Georg Jensen: When She Moves, The World Moves
Next Ad
KFC: I'm Lovin' It
British Army: First Time Fails
Media Type:
Film
Brand
Agency
Country:
Industry:
First Time Fails follows on from the British Army’s latest recruitment campaign, Fail. Learn. Win. The new recruitment campaign shows the positives of failure and how failing is not a reason to quit, but a way to learn and grow, in order to win when it really matters. This is a stark contrast to wider society where failure is often seen as a weakness, to be avoided at all costs, and many are obsessed by projecting perfection through social media, exam results and material objects.
Credits
Advertising Agency:
Karmarama, London, UKDate:
March, 2021More from British Army
British Army: You Belong Here, The Dark
9.3
British Army: You Belong Here, Winning Team
9.7
British Army: You Belong Here, Teacher
9.5
British Army: There's No Ladies Team
9.0
British Army: I'm Not Issued Beach Body Rations
9.0
British Army: I'm Not A Miss Or A Mrs
9.0
British Army: A Solider Is A Solider
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards