Previous Ad
Ad of the Day | Georg Jensen: When She Moves, The World Moves
Next Ad
KFC: I'm Lovin' It
British Army: First Time Fails
Media Type:
Film
Brand
Agency
Country:
Industry:
First Time Fails follows on from the British Army’s latest recruitment campaign, Fail. Learn. Win. The new recruitment campaign shows the positives of failure and how failing is not a reason to quit, but a way to learn and grow, in order to win when it really matters. This is a stark contrast to wider society where failure is often seen as a weakness, to be avoided at all costs, and many are obsessed by projecting perfection through social media, exam results and material objects.
Credits
Advertising Agency:
Karmarama, London, UKDate:
March, 2021More from British Army
British Army: You Belong Here, The Dark
9.3
British Army: You Belong Here, Winning Team
9.7
British Army: You Belong Here, Teacher
9.5
British Army: There's No Ladies Team
9.0
British Army: I'm Not Issued Beach Body Rations
9.0
British Army: I'm Not A Miss Or A Mrs
9.0
British Army: A Solider Is A Solider
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are