Budweiser: The Mystical Smile

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

China

Industry:

Alcoholic Drinks

A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce.

Credits

Advertising Agency:

Serviceplan Beijing, China

Worldwide Executive Creative Director,Serviceplan Group:

Jason Romeyko

Managing Director,Serviceplan Group:

Marcus Ma

Associate Creative Director:

Mark Liu

Art Director:

Suo Er

Director of Client Service:

Erin Lee

Account Director:

Alison Feng

Production House:

MYSTERY BOX London

Illustrator:

James White

Illustrator:

Trey Trimble

Production House (Launch Video):

THE EYE

Director:

Gingzim Lo

Department of Personnel:

Qiang

Visual Effects:

A-Nuo

Production House (Viral Video):

Yan Studio Beijing

Director:

Mark Liu

Department of Personnel:

Bin Li

Visual Effects:

A Kai

Editor:

Hao Wang

Producer:

Jian Shi

nternational Communications Officer:

Lee Sharrock

Other Credits:

Chong Kin

Date:

October, 2020

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth