Canadian Down Syndrome Society: Anything But Sorry

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

When a baby is born, parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.

Credits

Advertising Agency:

FCB Canada

Date:

November, 2017

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