Previous Case
Freeland Foundation: Kill One. Kill All (Tigers)
Next Case
Cancer Society of Finland: The Pandemic that Kills 8 Million Every Year, 2
Cancer Society of Finland: The Pandemic that Kills 8 Million Every Year, 3
Media Type:
Integrated
Brand
Agency
Country:
Industry:
Smoking kills more than eight million a year and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness on its dangers. The campaign imagery is triggered by the common, yet disturbing pictures seen online of smokers wearing masks. The message: quitting is now more crucial than ever.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandChief Creative Officer:
Jyrki PoutanenCreative Director:
Erno ReinikainenAccount Manager:
Anette MichelssonComms & PR Specialist:
Saana SimanderCopywriter:
Tuomas PeralaDesigner:
Timo KlemolaDesign Trainee:
Arttu PoyryPhotographers:
Tuukka Koski, Koski SyvariPost Production:
Kasimir Haivaoja/ FLC HelsinkiDate:
January, 2021
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal