Carlsberg: Knit Launch

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

The classic football kit reveal video gets a festive rework this year in a new Carlsberg UK campaign by Fold7, playing with online culture and the brand’s football heritage to reveal Carlsberg’s new limited edition Christmas jumpers.

Credits

Advertising Agency:

Fold7

Digital Strategy Director:

Chhaya Kapila

Social Creative:

Tom De Silva, Alex Bishop

Account Director:

Ciara Jenkins

Agency Producer:

Hannah Burles

Senior Designer:

Sam Turner-Cox

Date:

November, 2024

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door