CBMMS: Fire Race 2023, 1

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Brazil

Fire Race 2023 - 6th GBM (Military Fire Brigade of the Capital). The fire race is a street race and had an edition in 2019, but it was interrupted during the corona virus pandemic. The race was held at night and in the morning, but this year it will be in the afternoon, at the end of the day. Military personnel, their families and the population participate in all editions and the entire. The revenue obtained through registrations is converted into benefits for the runner so that they can have better conditions to train, thus increasing their performance as an athlete. This action aims to provide social well-being, fosters a culture of practices that promote health and socialization of all.

Credits

Advertising Agency:

Novo Engenho Comunicacao

Creative Director:

Larissa Z. Gimenez

Senior Art Director:

Julio Diniz

Art Director:

Disney Filho, Fabio Renato

Copywriter:

Vanessa Merjan

Project Menager:

Junior Veasey

Account Executive:

Cibelly Nunes

Date:

October, 2024

More from CBMMS-Military Fire Brigade of the Capital

CBMMS: Fire Race 2023, 2 9.0

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges