CBS Sports: Paper Towel
Media Type:
TV
CBS Sports HQ’s campaign masterfully mimics advertising genres to humorously connect Sports HQ with everything an audience needs to make their lives truly satisfying. Agency barrettSF teamed with Cut+Run Editor Pete Koob and Dummy Director Mike McGuire on four spots that provide pain relief and a fresh perspective, with refreshing and more absorbent sports coverage.
Credits
Advertising Agency:
BarrettSF, San Francisco, USAHead of Production:
Conor DuignanExecutive Creative Director:
Jamie BarrettCopywriter:
Phil FattoreArt Director:
Byron WagesAgency Producer:
Charlotte DuigoniProduction Company:
DummyDirector:
Mike McGuireEditorial Company:
Cut + RunEditor:
Pete KoobProducer:
Jess ManningEP:
Deanne MehlingDate:
October, 2018
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges