CER: The Lost Ride
Media Type:
Experiential
Country:
Industry:
CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet of 2,500 cars, which represents more than 4,000,0000 hours spent on the road.
Credits
Advertising Agency:
BETC Paris, FranceAgency Manager:
Mathieu LaugierChief Creative Officer:
Stephane XbiberrasArt Director:
Marie GlotinCopywriter:
Lucie CaranjotBrand Manager:
Manaf HacimiDate:
May, 2023Ad of the day
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