Cercil: Models that Will be Seen
Media Type:
Film
Brand
Agency
Country:
Industry:
Cercil, the rehabilitation centre for the blind in Lima, together with Havas Group Peru present an innovative campaign to collaborate with the labour insertion of blind people: "Models who make themselves seen". Only 23% of visually impaired Peruvians can find work; that is why Cercil and Havas Group Peru joined forces and created a space in which they themselves can be more visible, transforming them into real advertising models.
Credits
Advertising Agency:
Havas Group PeruDate:
November, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 04, 2026
Raylo Turn Tech Subscriptions Into Relationship Drama in "Something Better Always Comes Along" campaign
Stink Studios won the business after a competitive pitch run directly by the client
Jun. 04, 2026
M+C Saatchi Group UK Drives Lincolnshire Campaign for National Grid
The campaign is part of National Grid’s wider push to build understanding around the need for increased electricity capacity