Ceres: Womance
Media Type:
Online
Brand
Agency
Country:
Industry:
Ceres, the independent Italian beer brand known for its irreverent voice, challenges category conventions with a new TV commercial that does the unthinkable: it raises a glass with its competitor. Airing during Italy’s most-watched television event, the Sanremo Festival, the campaign breaks with traditional Italian advertising codes. In a market dominated by global giants, Ceres chooses honesty over rivalry, celebrating friendship beyond differences under a simple truth: Nobody’s perfect.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Mattia LacchiniExecutive Content Director:
Giuseppe SchiavoneAssociate Creative Director:
Laura VenutiAssociate Creative Director:
Camillo AddisSenior Creative:
Giorgio BottagisioMid-Weight Art Director:
Emma BertinottiHead of Client:
Matteo PiagnoAccount Director:
Camilla BeghiAccount Manager:
Simone BernottiInfluencer Marketing & Strategy Director:
Marta ProsperiSenior Strategy:
Marco PicardiHead of We Are Social Studios:
Sandro AmabiliProducer:
Roberta BaldanzaDirector:
William9DOP:
Emanuele MestrinerPost Production:
Dario SepeClaymation Studio:
DadomaniDate:
February, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till