Cha Jing: The senses of Cha Jing
Media Type:
TV
Brand
Agency
Country:
Industry:
In Thailand’s ready-to-drink (RTD) tea market, Japanese tea brands have long dominated, from matcha to hojicha, owning not just the shelf space but the imagination of Thai consumers. When Cha Jing, Thailand’s first ready-to-drink Chinese tea, was set to launch, CJ WORX saw an opportunity: to reclaim the Chinese tea in RTD market by reframing how tea can be felt, not just consumed.
Credits
Advertising Agency:
CJ WORXChief Creative Officer:
Saharath SawadatikomCreative Director:
Kulthavach KultananGroup Head, Art Director:
Pranod ThiangchamCopywriter:
Orawan ChaovanakijSenior Account Director:
Poolida ChavengsaksongkramAccount Manager:
Pattara KheawchaoumStrategic Planning Director:
Parichart KittitheerapornchaiStrategic Planning Manager:
Sakila PunyaratabandhuHouse Production:
Dylan FilmDirector:
Tanis PintongProducer:
Nanthanee NamtipAsst. Director:
Wisanukorn KankongProduction Manager:
Supaporn KongkapeeAsst. Casting:
Ronnakorn NgamvilaiDirector of Photography:
Abhisit PrasongsupArt Director:
Nattapon KotataStylist:
Thitikan kanchanapakdeeDate:
October, 2025
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