Chevrolet Camaro: The Human Race, Behind the Scenes
Media Type:
The making of
Brand
Agency
Country:
Industry:
Combining an advanced implementation of Epic’s Unreal Engine with The Mill’s proprietary virtual production toolkit, Mill Cyclops™, “The Human Race” merges real-time visual effects and live-action storytelling. The combined technologies were pushed beyond the limits of existing real-time rendering capabilities to produce a futuristic film that features the 2017 Chevrolet Camaro ZL1 in a heated race with the Chevrolet FNR autonomous concept car.
The only physical vehicle filmed for “The Human Race” was the Mill BLACKBIRD®. Until now, CG cars were added by visual effects artists in post-production, requiring days of rendering to produce high-quality imagery. During this shoot, however, live video feeds as well as positional data from the Arraiy tracking system were fed directly into Unreal Engine. The Camaro was then rendered and composited seamlessly into the footage in real-time AR, allowing the directors to instantly see the final look and composition of each shot. The same real-time technology was used to create, alter and produce the short film, blurring the lines between production and post.
Credits
Advertising Agency:
The mill, New York, USADate:
March, 2017More from Chevrolet
Chevrolet: Every mile counts
0.0
Ad of the Day | Chevrolet: Always Driving Towards the Future
9.0
Chevrolet: Mrs. Hayes
10.0
Corvette Academy: Zora's Legacy
0.0
Corvette Academy: Conquer the Air
0.0
Corvette Academy: The Beauty Within the Beast
0.0
Corvette Academy: Purpose and Promise
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer