Chicago Hearing Society: Caption with Intention
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.
Credits
Advertising Agency:
FCB Chicago, USADate:
April, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group