Chicago Hearing Society: Caption with Intention
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Chicago, in close partnership with the Chicago Hearing Society (CHS) and core creative partner Rakish Entertainment, has introduced Caption with Intention—a groundbreaking new caption design system created to transform how Deaf and Hard of Hearing audiences experience film and television. Unlike traditional captions, which have remained largely unchanged since the 1970s, this system uses animation, color, and variable typography to convey not just dialogue, but emotion, tone, and pacing.
Credits
Advertising Agency:
FCB Chicago, USADate:
April, 2025
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