Christian Aid: Hold on to Hope
Media Type:
Film
Brand
Agency
Country:
Industry:
Christian Aid is joining the race for the Christmas no.1 spot with the launch of "Hold On To Hope", a heartfelt single which launches today in collaboration with London rapper Jords. "Hold On To Hope" is part of Christian Aid’s Christmas appeal, and shines a light on communities blighted by conflict such as civilians in Gaza and Lebanon and refugees who have fled violence in Sudan. All royalties from the single will go to Christian Aid to provide emergency aid to those affected by conflict and support peacebuilding initiatives.
Credits
Advertising Agency:
ImperoJoint Executive Creative Director:
Alastair MillsCreative Team:
Alec Carluen, Sophia TassewMotion Editor:
Precious SalazarAccount Director:
Shannon FarmerSenior Account Manager:
Rebecca DuncanChief Strategy Officer:
Chris TyasHead of Strategy:
Charlotte WillcocksProducer:
Dot GrahamProject Manager:
Dot GrahamMedia Planning, Buying Agency:
GoodstuffDate:
November, 2024More from Christian Aid
Christian Aid: Join the Race Against the Climate Crisis
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing