CLIF BAR: The Most Important Ingredient is You

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You." In addition to using great tasting, wholesome, sustainably sourced ingredients in its bars like organic rolled oats CLIF aims to make a deeper personal connection to consumers through the new program, highlighting how its products help fuel individual actions and accomplishments.

Credits

Advertising Agency:

DAVID New York, USA

Date:

May, 2024

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are