CLIF BAR: The Most Important Ingredient is You
Media Type:
Online
Brand
Agency
Country:
Industry:
CLIF BAR announced the launch of a new integrated advertising campaign, "The Most Important Ingredient is You." In addition to using great tasting, wholesome, sustainably sourced ingredients in its bars like organic rolled oats CLIF aims to make a deeper personal connection to consumers through the new program, highlighting how its products help fuel individual actions and accomplishments.
Credits
Advertising Agency:
DAVID New York, USADate:
May, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group