Coca-Cola: Happiness starts with a smile
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!
Credits
Advertising Agency:
Serviceplan Benelux, BelgiumChief Creative Officer:
Alexander SchillCreative Director:
Olivier VerhellenCopywriter:
Antony SamsonAccount Manager:
Perrine MadrenasProducer:
Marcia Van CampProduction Assistant:
Evelien DewinterDirector, Photography:
Pieter BollenAssistant Camera:
Stefan De Clercq, Gertjan Van HaverSound Director:
Jevon LambrechtsActor:
Geert Van De VijverDate:
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