Coca-Cola: Happiness starts with a smile
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!
Credits
Advertising Agency:
Serviceplan Benelux, BelgiumChief Creative Officer:
Alexander SchillCreative Director:
Olivier VerhellenCopywriter:
Antony SamsonAccount Manager:
Perrine MadrenasProducer:
Marcia Van CampProduction Assistant:
Evelien DewinterDirector, Photography:
Pieter BollenAssistant Camera:
Stefan De Clercq, Gertjan Van HaverSound Director:
Jevon LambrechtsActor:
Geert Van De VijverDate:
September, 2015More from Coca-Cola
Coca-Cola: Share the Feels
9.5
FUZE Iced Tea: The Great Flavour
9.0
Coca-Cola: Nothing's Scarier than an Empty Coke on Halloween
10.0
Ad of the Day | Coca-Cola: Spills
0.0
Coca-Cola: Epic Night Out, F.Hero & Chef Pom
10.0
Coca-Cola: House in Coca-Cola Caravan
0.0
Coca-Cola: Returnable Action
0.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort